Video: The new Guinness Clock advert. Is this the strangest Guinness ad yet?

"The story of the clock that challenges the ordinary." has just gone live on YouTube. Have a look:

It's ever so slightly strange, isn't it? See below for where it was filmed.

UPDATE: Guinness have been in touch to share the following information:

‘Clock’ celebrates the attitude shared by Guinness and its drinkers – that you get more out of life by putting more in.

It is set in the Czech Republic in the 1890s and tells the story of a town’s clock that doesn’t settle for the ordinary; the clock starts to control time to enhance the townspeople’s days; either by accelerating time to make a task go faster or reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.

• The ad was filmed in Český Krumlov, Czech Republic, a city which is best known for its historic architecture.
• There are 162 actors - four featured actors, eight walk on actors and 150 extras that made up the town people and the army

Nick Britton, GUINNESS Marketing Manager at Diageo, said: “Guinness has a history of iconic advertising and we are really excited about the new advert ‘Clock’'. The extraordinary clock in this advert is Made of More and has the ability to enhance peoples’ lives; we expect the clock to strike a chord with Guinness drinkers who are also Made of More and do not settle for the ordinary and who love the distinctive look and taste of Guinness and our iconic advertising.”

Here are 10 of our favourite Guinness Ads , just to remind you of what the others are like.